A couple of consumer trends examples discussed below

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Sustainability has turned into one of the significant concerns for businesses due to consumer demands. More about this below.

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Today, the majority of companies from across markets and industries are making an effort to support the environment and promote environmentally friendly practices in various methods. This came as a result of continued consumer demands and pressures in an effort to drive a favourable force of change in business. This has now become one of the biggest consumer trends as many people do their due diligence before buying a product or working with a company. Consumers will make the effort to examine the environmental impact of companies they consider buying from and make a buying choice depending upon their findings. This technique offered more prominence to local businesses that have local suppliers and less environmentally-taxing supply chains. The shop local trend has become one of the key consumer trends that intend to support local businesses while also supporting the environment. This is something that the activist investor of Pernod Ricard is likely knowledgeable about.

Digital services were once exclusively chosen by more youthful consumers who grew up with tech and appreciate the convenience factor it provides. As we've become more connected and familiar with online offerings, more demographics are now drawn to digital alternatives as they realise the many advantages they stand to unlock. This is why businesses today invest significant sums in enhancing their online presence and digital offerings. In fact, improving the consumer experience has become one of the most important consumer trends in lots of spaces, specifically the e-commerce sector. Customers now enjoy a large range of digital options and features that make their shopping experience a lot more enjoyable. From adding useful filters that can be applied to only get the most pertinent results to the addition of digital payment choices, e-commerce businesses have actually given customers every reason to go shopping on their platforms. This is something that the activist stockholder of Reckitt will know.

While billboards and TV commercials are still in use and stay efficient marketing tools, the past couple of years have seen the introduction of new marketing formats that drive traffic and motivate sales better than anything else available. Social media marketing is thought about among the top consumer trends at present, and for good reason. The large bulk of customers invest more time on social media today than at any point in the past thanks to how innovative and entertaining these platforms have become. Businesses realised that they could capitalise on this success by promoting their products and services on spaces where customers spend hours on end just scrolling. You are now more likely to see ads and marketing campaigns most appropriate to you in a subtle method. For example, brief videos or vanishing images have become reliable marketing tools, something that the US shareholder of Philip Morris will know.

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